Design principles describe how artists can arrange the elements (letters, shapes, etc.) in their work. These principles are important because they help to create more engaging artwork than if they weren't used.
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The Difference Between Lettering and Calligraphy
People often confuse lettering with calligraphy. Though similar at first glance, they are two distinct disciplines. We're talking minutes to do something versus hours to do the same thing. It's writing versus drawing.
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Why You Should Hire a Professional Letterer
So, you need a design concept. You want something creative that's still easy to read. It should be original and completely customized to fit your needs. A professional letterer is your answer.
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