We've come to the end of my design principles series, and we're going out on one of my favorite concepts. I have a slight obsession with kerning and a passion for white space. What better way to a girl's heart?
Let's go talk about contrast. You know the basics: it's when two elements are different. Think big or small; high or low; day or night. But how do you apply this concept to lettering? It's more than just using black and white.
Using repetition brings cohesiveness to your design. This simple principle means using the same or similar elements in your composition more than once.
Alignment, like the design principle of proximity, aids in organizing your composition. Instead of randomly placing bits of text in your design, aligning them helps it look neat and orderly. But in lettering, alignment means a lot more.
The design principle of proximity is pretty easy in theory, but I still see a lot of people struggle with it. Understanding this concept will ensure that your lettering compositions make sense to the viewer.