I recently attended a workshop at the University of Richmond on copyright and fair use in making art. The moderators were Hunter O'Hanian, chief executive officer of the College Art Association (CAA), and Peter Jaszi, professor of law and faculty director of the Glushko-Samuelson Intellectual Property Clinic at American University Washington College of Law.
I am in a unique situation where I have the perspective of a freelancer and an editorial art director. I know what freelancers are thinking when marketing themselves, and I know what makes an impression on art directors. Here's how to pitch yourself to publications...from an art director who works at one.
I keep trying to grow my freelance business but I always hit a snag. In order to do one thing, I have to do ten other things first...just like the storyline from one of my favorite childhood books, "If You Give a Mouse a Cookie." For example, Instagram has this cool business feature that can give you insight into your followers and post performance. But it requires a Facebook business page, which I don't have at the moment.
Happy New Year! Have you started any of your resolutions yet? Like many people, I'm trying to grow my freelance business while still working at my day job. I like my job, but I also want to pursue lettering as a side hustle. Here's my plan for how to do them both at the same time.