We've come to the end of my design principles series, and we're going out on one of my favorite concepts. I have a slight obsession with kerning and a passion for white space. What better way to a girl's heart?
Let's go talk about contrast. You know the basics: it's when two elements are different. Think big or small; high or low; day or night. But how do you apply this concept to lettering? It's more than just using black and white.